Coco, Early & Associates The Andovers
Coco, Early & Associates The Andovers
Lisa Fitzgerald, Coco, Early & Associates The AndoversPhone: (617) 816-0300
Email: [email protected]

Tips for Sellers: Identify Your Target Buyer

by Lisa Fitzgerald 04/14/2019

For those who want to enjoy a successful home selling experience, identifying your target buyer is key. Because if you understand why buyers may choose your residence over other available houses, you can promote your home to the right groups of buyers. And as a result, you may be better equipped than ever before to streamline the house selling journey.

Now, let's take a look at three tips to help you identify your target buyer so you can promote your house effectively and speed up the home selling process.

1. Consider the Buyer's Perspective

Think about why a buyer should choose your residence. Then, you can find ways to promote your house's features to the right groups of buyers.

Ultimately, a home listing can make a world of difference, particularly for those who want to engage and inform prospective buyers about a residence. If you analyze the buyer's perspective, you can craft your house listing accordingly.

For example, if your residence is located just minutes from top beaches, you may want to include this information in your home listing. On the other hand, if your home offers multiple bedrooms, you may want to include high-resolution photographs of these bedrooms in your listing to show off the size and beauty of your house.

2. Conduct an Inspection

A home inspection generally is completed after a seller accepts a buyer's offer to purchase his or her house. But when it comes to identifying your target buyer, you may want to conduct an inspection prior to listing your residence.

During a home inspection, a property expert will examine your residence and offer insights into any underlying issues. You then can prioritize home upgrades, and as such, make your home more appealing to potential buyers.

With a home inspection, you may be able to gain insights into your residence that could be difficult to obtain elsewhere. Thus, if you perform an inspection, you can find ways to improve your residence so you can make your house an attractive option to dozens of prospective buyers.

3. Consult with a Real Estate Agent

If you are unsure about how to target buyers, you may want to collaborate with a real estate agent. In fact, if you have a real estate agent at your side, you can receive expert home selling advice any time you need it.

A real estate agent understands the challenges commonly associated with selling a house and can help you address such issues. First, he or she will develop a personalized home selling strategy and help you showcase your residence to the right groups of buyers. He or she next will host home showings and open house events. And if you receive an offer to purchase your home, a real estate agent can recommend whether to accept, reject or counter this proposal.

Devote time and resources to learn about your target buyer – you will be glad you did. If you use the aforementioned tips, you can identify your target buyer and map out a successful house selling journey.

About the Author
Author

Lisa Fitzgerald

PERSONALIZED REAL ESTATE SERVICES, PROFESSIONAL GUIDANCE & EXPERTISE, DELIVERED WITH SENSITIVITY TO YOUR INDIVIDUAL NEEDS.

When buying or selling a home, my priority is to make your journey stress free and enjoyable starting with the first personal meeting until after you move in. Coming to you with over a decade of real estate experience, I am equipped with a higher level of expertise to help you sell with success or help you find the right home that will meet all your needs for many years to come. As a Certified Interior Stager, I work with Sellers and offer unique strategies in transforming a home to attract more Buyers and strong offers. It gives me great pleasure assisting Buyers and Sellers coming with diverse needs and preferences. I've always been a full-time agent so I can accommodate those busy schedules. Whether you're selling or buying, you'll never be left guessing "what's next?" because I'll be with you every step of the way. I don't believe in sales pitches because my business approach is based on honesty. You will be equipped with valuable information so you can make the best most informed decisions. I look forward to earning your trust and your business. Read my client reviews to learn more. Call or text me at (617) 816-0300.

PROFESSIONAL INFO

REALTOR®: As a REALTOR®, I belong to a special network of real estate agents which empowers me to offer a higher level of service. I pledge to practice my real estate business fairly and abide by a Code of Ethics.

-Licensed in MA & NH

-Accredited Seller Representative (ASR)

-Certified Buyer Representative (CBR)

-Loss Mitigation Certification (LMC)

-Senior Real Estate Specialist (SRES)

-Interior Design Specialist (Certification John Robert Powers, Boston, MA)

-Certified Relocation Home Find & Home Sales Specialist

-Certified USAA Real Estate Agent

-First-Time Buyer Class Instructor for Various Banks

PROFESSIONAL MEMBERSHIPS

*Member of the Northeast Association of REALTORS®

*Member of the Massachusetts Association of REALTORS

*Member of the National Association of REALTORS®

*Board Member of Wilmington/Tewksbury Chamber of Commerce

* Member of Merrimac Valley Chamber of Commerce